SEO (Search Engine Optimization) is one way that search results can be improved. We think that SEO can be helpful, but one sure way to improve search results within your company’s intranet portal, for example, is to skip all the fancy SEO formulas and do some basic metadata “ground work” by creating and adding tags to content.
One of the biggest reasons to use managed metadata in the SharePoint Term Store is to improve search results. It’s easy once you set up a few taxonomies with relevant tags. You can simply apply a tag to a document or page, and that page will be given a priority in search results. Want to see how it’s done? This video shows you some ideas about how tagging content helps to improve search.